Yes, Chirp is still in business and has expanded well beyond its original product. The back-pain relief foam roller’s headline Shark Tank deal never actually closed, but the company scaled successfully anyway.
What happened on Shark Tank
The founder received an on-air offer from Lori Greiner of $900,000 for 2.5% equity, payable over 18 months, during the Season 12 pitch in 2020. Despite the agreement on air, the investment never formally closed.
What the company looks like now
Chirp used the exposure from the show to scale significantly without Shark backing, relying on direct-to-consumer sales and retail partnerships instead. The company introduced the Chirp Wheel Pro, featuring a vibrating core with multiple power levels, and expanded its lineup beyond the original foam roller to include vibrating rollers and other massage and recovery tools. Chirp now generates roughly $5 million in annual revenue and has served more than 1 million customers.
Frequently asked questions
Did Chirp’s deal with Lori Greiner close?
No, the on-air agreement for $900,000 for 2.5% equity never formally closed.
What is Chirp’s annual revenue today?
Approximately $5 million, with more than 1 million customers served.
Does Chirp still just sell the original foam roller?
No, the lineup has expanded to include vibrating rollers and other recovery tools like the Chirp Wheel Pro.
For more Shark Tank updates, see Talmyn’s Business Case Studies desk.
