
Business Case Studies
Tipsy Elves After Shark Tank: How the Founders Built the Brand After the Deal
Tipsy Elves entered Shark Tank in 2013 asking for $100,000 in exchange for 5% of the company. Robert Herjavec offered…
Wednesday, August 26, 2026 · Vol. I — No. 034

Tipsy Elves entered Shark Tank in 2013 asking for $100,000 in exchange for 5% of the company. Robert Herjavec offered…

Tipsy Elves sold about 5,000 sweaters in its first year. By the time Evan Mendelsohn and Nick Morton walked into…