StormBag did get the Shark Tank moment it wanted. Maurice and Miles Huffman walked into Season 15 seeking $200,000 for 10% of their sandless sandbag company, then accepted a $200,000 offer for 30% from Mark Cuban and Lori Greiner.
But that is not where the story ended.
The deal shown on television did not ultimately close. After the October 6, 2023 episode aired, the Huffmans told local news that they walked away from the investment and decided to build StormBag themselves. Meanwhile, the Shark Tank appearance produced an immediate surge in demand: the company says its inventory sold out around the weekend of the broadcast, and Maurice Huffman apologized publicly to customers who were waiting for orders. (slashgear.com)
Nearly three years later, StormBag is still operating. Its current website is actively selling the product, expanding the line beyond the basic bags and positioning the company for consumers, commercial buyers and government customers. (stormbag.co)
The interesting part is not whether StormBag "made it" after Shark Tank. It did. The interesting part is that it appears to have done so without the deal viewers thought they had watched happen.
StormBag asked for $200,000 at a $2 million valuation
The Huffmans' pitch was straightforward.
StormBag is a lightweight alternative to the traditional sandbag. A dry bag weighs roughly one pound. Once exposed to fresh water, its polymer filling absorbs water and expands into a barrier weighing around 30 to 35 pounds. The company says a bag can absorb roughly four gallons of water and activate within three to five minutes. (swisslink.com)
That solved a very ordinary emergency problem: traditional sandbags require sand, shovels, transportation and people capable of moving them.
At the time of the Shark Tank pitch, the company was much smaller than its television exposure might suggest. The Huffmans told the Sharks they had generated about $90,000 in trailing sales. Their retail price was around $5.50 per bag, against roughly $2 in cost, according to the pitch. (slashgear.com)
Their ask was $200,000 for 10%, implying a $2 million valuation.
Kevin O'Leary questioned that valuation and ultimately passed. Daniel Lubetzky and Daymond John offered $200,000 for 40%. Cuban and Greiner came back with $200,000 for 30%.
The Huffmans accepted the Cuban-Greiner offer on camera. (stormbag.co)
That is the version of the story that appears in most Shark Tank databases.
It is also incomplete.
The $200,000 Shark Tank deal did not close
This is the detail that changes the StormBag update.
A deal made in the Tank is not automatically a completed investment. The companies and Sharks still have to go through due diligence and negotiate the final documents.
In StormBag's case, the television agreement did not become a completed equity investment.
A March 2025 report by SlashGear cited an October 2023 Action News Now interview with the Huffmans in which they said they had walked away from the deal and intended to build the company themselves. (slashgear.com)
StormBag's own current account confirms that distinction, although its wording is understandably more focused on the televised offer. The company's 2026 Shark Tank article says the Huffmans accepted Cuban and Greiner's offer on air, then "ultimately" chose not to formally close the deal and continued independently. (stormbag.co)
So the cleanest way to describe what happened is:
StormBag received a $200,000-for-30% offer from Mark Cuban and Lori Greiner on Shark Tank, accepted it on television, and later did not complete the investment.
That is materially different from saying Cuban and Greiner currently own 30% of StormBag.
There is also a curious wrinkle in the public record. Daniel Lubetzky, who had competed for the company on the show, wrote on Facebook in September 2025 that he had "lost the StormBag deal" and that Cuban and Greiner had closed it. StormBag's own subsequent account says the opposite: that the Huffmans did not formally close the deal. (stormbag.co)
Because the company's own current account and the earlier local-news reporting from the founders point in the same direction, the stronger evidence is that the televised deal did not ultimately close. Lubetzky's later social-media comment is best treated as a conflicting claim rather than established fact.
Shark Tank immediately overwhelmed StormBag's inventory
Whatever happened with the investment, the exposure worked.
The Huffmans told KRCR that orders came in so quickly after the episode that they were struggling to keep up. According to the local reporting cited by SlashGear, the company sold out of its StormBag stock on hand during the weekend the episode premiered. (slashgear.com)
That is a much more useful measure of the Shark Tank effect than an unverified claim about a sudden valuation increase.
The product itself had already been around for years. StormBag's history goes back to Maurice Huffman and his military-surplus business, Swiss-Link. The company says the product originated in the late 1990s, while Miles joined the family business after the 2018 Camp Fire devastated Paradise, California. (swisslink.com)
Miles helped push StormBag beyond its traditional government and emergency-management customers and toward consumers.
Shark Tank then put it in front of a national audience.
The resulting sales spike was immediate.
StormBag is now selling more than the product shown on Shark Tank
The current StormBag operation looks considerably more developed than the business the Sharks saw in 2023.
The company now sells 10-bag, 25-bag and 250-bag packages, along with door-protection kits designed around specific opening sizes. Its current site lists a 10-pack at $99.99, a 25-pack at $239.99 and a 250-pack at $2,247. (stormbag.co)
The door kits range from $69.99 for a single-door kit to $239.99 for a double-garage configuration. The kits combine StormBags with plastic sheeting and other materials intended to create a more complete barrier system. (stormbag.co)
That evolution is notable because packaging and new applications were exactly the sort of changes Cuban discussed during the pitch.
StormBag is also still manufactured in the United States through Swiss-Link in Chico, California. The company's current press materials say it sells directly to consumers as well as municipalities and federal agencies, including through government purchasing programs. (stormbag.co)
Its international distribution page currently lists distributors covering Germany and Switzerland, the United Kingdom and Ireland, France, Spain and Portugal, and Croatia. (stormbag.co)
This is not a company that disappeared after its television appearance.
The FEMA claim needs a little more precision
StormBag's current website prominently describes the product as "FEMA Approved" and "DHS Approved." (stormbag.co)
There is an important distinction here.
The company's own press materials say StormBag has been evaluated in a FEMA-published U.S. Fire Administration sandbag study and has received Department of Homeland Security approval. (stormbag.co)
But "FEMA approved" can imply that FEMA has a simple consumer-product certification program for sandbags. That is not the right way to interpret the underlying evidence. StormBag's own current FAQ acknowledges the distinction, describing FEMA's involvement as an evaluation rather than formal approval of an individual product. (stormbag.co)
For an article about what actually happened to the company, that distinction matters. StormBag has documented government evaluation and testing credentials, but a shorthand marketing phrase should not be turned into a broader federal endorsement than the underlying record supports.
So, what happened to StormBag after Shark Tank?
StormBag did not become a Shark-owned company in the straightforward way the television episode suggested.
It became something arguably more interesting: a small product business that used the Shark Tank exposure, sold through its initial inventory, and continued expanding without giving up the equity the Huffmans had negotiated on television.
Today, the company is still operating under the Swiss-Link umbrella in Chico. StormBag has an active direct-to-consumer store, a broader product range, international distribution and a stated focus on government and institutional buyers. (stormbag.co)
The $200,000 investment from Mark Cuban and Lori Greiner, however, should not be counted among its post-Shark Tank financing as a completed deal.
The Sharks offered. The Huffmans accepted on camera. Then, after the cameras stopped rolling, they chose a different path.
And that may be the most consequential thing that happened to StormBag after Shark Tank: the company got the exposure without ultimately having to give away the 30% viewers saw negotiated in the Tank.
