Plop Star did not get a Shark Tank deal, disappeared for a while, returned, and then changed hands.
That last part is the development most older “Plop Star Shark Tank update” articles miss.
When Tyler Jay appeared on Shark Tank in October 2019, he was asking for $150,000 for 10% of Plop Star, valuing the company at $1.5 million. The product was a small, individually wrapped toilet tablet designed to be dropped into the bowl before using the bathroom. Jay said the business had generated only about $12,000 in sales at the time. (tvinsider.com)
The Sharks passed. Kevin O'Leary was particularly dismissive, and Jay left without an investment. (tvinsider.com)
But Plop Star did not simply die after the episode.
In 2026, the company has a different chapter underway: Tyler Jay has exited, and entrepreneur Lerin Lockwood says she acquired Plop Star and is now rebuilding the brand. (linkedin.com)
Plop Star asked for $150,000, but the Sharks saw too little traction
Jay's pitch was built around a straightforward problem: bathroom odor.
Instead of spraying something into the room after the fact, Plop Star was designed to work beforehand. The tablet dissolves in the toilet and releases essential oils that the company says form a layer on the water, helping contain odors while leaving a light citrus scent.
The portability was part of the pitch. The tablets could be carried individually in a wallet, pocket, jacket or purse, giving users an alternative to carrying a bottle of bathroom spray. ABC's own Shark Tank business listing described Plop Star as a portable toilet odor eliminator and confirmed the tablet format. (abc.com)
The problem was not that the Sharks failed to understand what the product did. The problem was the business behind it.
Jay was seeking $150,000 for 10% despite having reported just $12,000 in sales. He also faced an obvious competitor in Poo-Pourri, a much more established name in the bathroom-odor category. Contemporary coverage reported that the Sharks questioned the competitive landscape and whether there was enough of a business strategy behind Plop Star to justify the valuation. (sharktankblog.com)
All of the Sharks ultimately went out.
There was therefore no Mark Cuban investment, no Kevin O'Leary deal and no post-show equity arrangement to track.
The “Plop Star is dead” story was premature
For a while, however, it was easy to assume that the Sharks had been right.
Plop Star experienced the familiar post-Shark Tank inventory problem. The brand sold out following the episode, according to later reporting, and its online presence subsequently became much quieter. From roughly 2019 through 2021, the website and Amazon listings were frequently unavailable, while the company's social accounts were largely inactive. (looper.com)
That period produced conflicting signals.
A 2021 update found the original Plop Star products unavailable but reported that the company later introduced a bathroom deodorizing spray. By 2024, the original tablets were reportedly available again through the company's website and Amazon. (sharktankblog.com)
The chronology matters because several older articles stop at the period when the product was difficult to find and treat that as evidence that the business had failed.
It wasn't.
The company's own website is currently live and selling Plop Star toilet tablets. The current store lists a 40-pack for $12.75, discounted from $14.99, and still positions the product around preventing bathroom odor before it starts. (plopstar.com)
That is much stronger evidence of an operating business than a stale directory listing or an “active” label on a Shark Tank database.
Plop Star's current business is smaller and more complicated than the old Shark Tank headlines suggest
There is another number that appears frequently in online updates: $1.4 million in lifetime revenue.
That figure should be treated as an estimate, not audited company financials.
Shark Tank Blog has reported an estimated $1.4 million in lifetime revenue, but Plop Star is a private company and there is no public financial statement establishing that figure as fact. (sharktankblog.com)
The distinction matters because the $1.4 million figure is sometimes presented as though it were an official sales disclosure. It isn't.
There is, however, more recent evidence that the brand has been actively selling.
REViVE Marketing Partners published a 2026 case study describing its work with Plop Star on Amazon. The agency says the brand arrived with minimal Amazon sales, a new SKU and little sales history, then recorded 69% total sales growth in 30 days, alongside an 18% increase in orders and a 74% increase in impressions. The case study says the new product had initially been running at a 93.7% advertising cost of sales. (revivemarketingpartners.com)
Those numbers are the agency's own reported campaign results, not independently audited company results. Still, they provide useful evidence that Plop Star was not merely sitting dormant.
The business was being actively relaunched.
Tyler Jay eventually decided to sell Plop Star
This is where the story changes in 2026.
Lerin Lockwood says she acquired Plop Star from Tyler Jay after Jay decided to exit the business.
In a LinkedIn post, Lockwood announced the acquisition and said Jay was “looking to exit.” She said the new team had rebranded Plop Star, tweaked the formula and redesigned the product for retail shelves. She also said the brand had been on Amazon for two months and had already doubled its sales. (linkedin.com)
Jay himself responded to the announcement, congratulating Lockwood on the rebrand and saying he was happy to have her team taking Plop Star forward. (linkedin.com)
That exchange is significant because it provides direct confirmation from both sides of the transition. This is not an inference based on a changed website or an abandoned social account.
The original founder is out, and a new owner is taking the brand forward.
The purchase price has not been publicly disclosed.
The new owner is trying to take Plop Star beyond the original Shark Tank niche
Lockwood's strategy appears to be broader than simply keeping the old tablet available online.
In another 2026 post, she said she and her daughter were taking Plop Star to Walmart's Road to Open Call in Orlando, pitching the product around workplace bathroom confidence. (linkedin.com)
That gives some context to the rebrand.
The original Plop Star pitch was built around discreet portability: carry a little tablet with you when you need to use an unfamiliar bathroom.
The newer positioning puts more emphasis on shared bathrooms in workplaces, hotels, Airbnbs and dorms, according to Lockwood's acquisition announcement. (linkedin.com)
The Walmart appearance does not, by itself, mean Plop Star secured a Walmart deal. Lockwood's post says she was pitching at the Open Call; it does not announce a retail agreement. That distinction is worth preserving because “pitched to Walmart” and “sold at Walmart” are very different milestones.
So, is Plop Star still in business?
Yes, but the more accurate answer in 2026 is that Plop Star is now an acquired and rebranded business rather than simply Tyler Jay's original startup.
The company's website remains operational and sells its core toilet tablets. (plopstar.com)
A marketing agency has published recent Amazon performance data for the brand. (revivemarketingpartners.com)
And, most importantly, Lockwood publicly announced that she acquired Plop Star from Jay and is rebuilding it, while Jay confirmed the transition in the comments. (linkedin.com)
What remains unclear is the size of the business.
There is no reliable public figure for current annual revenue, valuation or acquisition price. The frequently cited $1.4 million lifetime-revenue number is an estimate, and the newer claims about doubled Amazon sales describe a specific period rather than the company's total revenue.
So the evidence does not support calling Plop Star a major consumer brand. It does support something more interesting: the company survived a difficult stretch, kept the product alive, changed ownership and is now getting another attempt at growth.
The Sharks passed on Plop Star when it was a $12,000-sales business asking for a $1.5 million valuation.
Seven years later, the original founder has moved on, a new entrepreneur has bought the brand, the product is back on the market, and the new owner is trying to get it onto retail shelves.
Plop Star wasn't a Shark Tank success story. It became something less tidy: a small brand that survived long enough for someone else to see another opportunity in it.
