The Krapp Strapp is still being sold by AirBoss Outdoors, more than two years after Bob Legg and Keith Lindsey walked into the Shark Tank asking for $65,000 for 10% of their company.
They left with a deal.
Lori Greiner and Daymond John offered $65,000 for 35% of the business. Legg and Lindsey countered at 25%, and the Sharks came back at roughly one-third. The entrepreneurs accepted. Local Texas reporting at the time described the final deal as $65,000 for 33%, while other Shark Tank records give the figure as 33.3%. The founders themselves later confirmed that they made a deal with both Greiner and John. (kltv.com)
The more interesting part of the Krapp Strapp story came afterward.
The product did not disappear when its episode ended. AirBoss Outdoors continues to operate, the Krapp Strapp remains part of its product line, and the company has added other outdoor bathroom products. But the public record is much thinner than it is for the Shark Tank businesses that become household names.
So, whatever happened to Krapp Strapp after Shark Tank?
Krapp Strapp was already selling before Shark Tank
The Krapp Strapp was not a television invention.
Bob Legg and Keith Lindsey run AirBoss Outdoors, a Jacksonville, Texas company better known for hunting products and motion decoys. According to the company's current account, the two began selling the Krapp Strapp in 2022. The product was designed to solve a very specific problem: providing support when someone needs to use the bathroom outdoors and does not have a conventional toilet available. (krappstrapp.com)
The idea reportedly grew out of Lindsey's own experience in the woods. In a 2022 interview with Cowboy State Daily, Lindsey described chasing lost cattle when he suddenly needed to go. At the time, he said, he was about 60 and found himself hugging a tree while dealing with painful knees after years of horseback riding and other physical activity. (cowboystatedaily.com)
There is a small wrinkle in the origin story. KLTV reported in 2023 that Legg came up with the idea, while Lindsey has described the uncomfortable outdoor experience as the inspiration. The safest description is therefore that the product was developed by the two AirBoss partners, rather than assigning the entire invention to one of them. (kltv.com)
The product was simple: a strap that wraps around a sturdy object such as a tree or post and supports the user's weight around the hips. AirBoss said the strap could support up to 400 pounds. (kltv.com)
A social-media post turned a novelty product into a real business
The founders originally did not appear to be building a standalone bathroom-products company.
KLTV reported that Legg and Lindsey viewed the Krapp Strapp partly as a novelty product that could attract attention to their hunting-decoy business. Then they posted about it on social media in the summer of 2022.
The response was much larger than expected.
Legg told KLTV that the post had received about 1.25 million views by Tuesday morning. The attention generated orders, and the company began manufacturing and shipping the straps from Jacksonville. (kltv.com)
Lindsey had already told Cowboy State Daily that the company was moving roughly 50 units a week through its website in late 2022. He also said the product had found customers among hikers and outdoorsmen in states including Wyoming, Montana and Colorado. (cowboystatedaily.com)
That matters because the Shark Tank pitch was not a case of two founders trying to prove that anyone wanted their product. They already had evidence of demand. What they wanted from the Sharks was help turning that attention into a larger business.
The Shark Tank deal was $65,000, but the equity figure gets reported differently
When Legg and Lindsey appeared on Season 15, Episode 6 of Shark Tank on November 3, 2023, they asked for $65,000 in exchange for 10% equity.
That ask implied a $650,000 valuation.
Keith Lindsey later explained the thinking behind it in a 2026 interview. He said the valuation was based on what the founders believed one year's revenue could support, and that they intentionally chose a figure they considered attractive but realistic. (sharktankinsights.com)
The negotiation went through several stages.
Kevin O'Leary and Mark Cuban passed. Greiner and John teamed up, with John specifically seeing the outdoor angle as a fit. They initially offered $65,000 for 35%. The founders countered at 25%. The Sharks then settled at approximately one-third of the company. KLTV reported the final figure as 33%, while Shark Tank databases and other records generally list it as 33.3%. (kltv.com)
The important fact is not the rounding. It is that the $65,000 deal was accepted.
And it apparently did not fall apart afterward.
In May 2026, Lindsey told Shark Tank Insights directly that the company did make a deal with both Greiner and John. He said the show produced an immediate improvement in brand recognition and product sales. (sharktankinsights.com)
Krapp Strapp expanded beyond the original strap
The company did not simply keep selling the same product under the same name.
The current Krapp Strapp storefront lists several products, including the original Krapp Strapp, The Tinkle Strap, the Potty Strapp and The Tether. (krappstrapp.com)
The Tinkle Strap is aimed specifically at women and is sold as a pink outdoor bathroom-support product. The company describes it as a lightweight, washable device that can be attached to a tree, truck hitch or other suitable structure. (krappstrapp.com)
That expansion is consistent with something Lindsey was already seeing before Shark Tank. In 2022, he told Cowboy State Daily that women represented a significant portion of customers, sometimes buying the product as a novelty gift and sometimes because they found it genuinely useful outdoors. The company had already added pockets on both sides partly in response to female customers wanting room for wipes and hand-cleaning supplies. (cowboystatedaily.com)
The business has therefore moved beyond a single joke-product pitch. It is now presented as a small outdoor-necessities line.
AirBoss Outdoors is still operating in 2026
The strongest evidence that Krapp Strapp is still alive is not a Shark Tank update website. It is the company's own storefront.
AirBoss Outdoors' main website currently lists the Krapp Strapp among its hunting accessories and continues to describe the company as manufacturing its products in Jacksonville, Texas. Its site also continues to promote the Krapp Strapp as a product that appeared on Shark Tank. (airbossmotiondecoys.com)
The dedicated Krapp Strapp website is also active. It continues to display the original product at $49.95 and carries the Shark Tank branding. (krappstrapp.com)
There is, however, an oddity worth mentioning rather than smoothing over.
The current storefront shows the $49.95 Krapp Strapp as "Sold out" in the product display, while the surrounding site still presents it as an active product and the broader collection lists it with an "Add to cart" option. AirBoss' main website likewise lists the product but marks it sold out. That looks more like an inventory or storefront-status issue than evidence that the company has shut down, but the public site does not make the distinction clear. (krappstrapp.com)
In other words, Krapp Strapp is demonstrably still an active brand, but its current inventory position is not completely clear from its own websites.
The founders put the company's current value at $900,000
There is one recent financial figure, but it needs a qualifier.
In a May 2026 email interview, Keith Lindsey was asked what the company was worth. His answer was $900,000. He also said the company had not sought additional outside investment since Shark Tank. (sharktankinsights.com)
That $900,000 figure should be treated as the founder's stated valuation, not an independently verified market valuation. AirBoss is a private company, and there is no public financing round or transaction establishing that figure.
Still, it provides a useful point of comparison with the Shark Tank pitch. The founders went into the Tank valuing the business at $650,000 based on their revenue expectations. Lindsey's 2026 statement puts the company's value at $900,000, roughly 38% higher than the valuation implied by the original ask.
That is growth, but it is not the kind of explosive valuation jump associated with some of the biggest Shark Tank success stories.
The real Krapp Strapp update is smaller, stranger and more straightforward
Krapp Strapp did not become the next Scrub Daddy.
There is no credible evidence that it turned into a huge national consumer brand, and there is not enough public financial information to support the inflated revenue and net-worth figures that frequently circulate on Shark Tank update sites.
What can be established is much simpler.
AirBoss Outdoors is still operating. Krapp Strapp is still part of its product lineup. The company expanded into related products, including the Tinkle Strap, Potty Strapp and Tether. Keith Lindsey says the Shark Tank appearance produced an immediate sales and brand-recognition boost, and he says the company is now worth about $900,000. The $65,000 deal with Lori Greiner and Daymond John was real, according to Lindsey himself. (sharktankinsights.com)
The company's own websites remain the clearest sign of where things stand.
Krapp Strapp is not gone. It is still a small, niche outdoor-products business operating out of Jacksonville, Texas, with the most famous bathroom accessory in its catalog still carrying the Shark Tank association.
And for a product that started as a way to get people to stop hugging trees while doing their business, that may be a more accurate outcome than a billion-dollar success story ever was.
