Angels and Tomboys is still selling products in 2026, but it looks very different from the company that walked into the Shark Tank in 2016.
The Memphis-based brand was founded by sisters Madison Star and Mallory Iyana Boyd, who created fragrances and body-care products for girls their own age. On Shark Tank Season 8, the sisters and their mother, Viara Boyd, asked for $55,000 in exchange for 20% of the company.
They left with $60,000 from Mark Cuban and Daymond John for 33.3%.
That deal is one of the easier parts of the Angels and Tomboys story to verify. The more interesting question is what happened afterward, because the company went from a fast-growing post-Shark Tank business to a much quieter brand, and then resurfaced with a new plant-based skincare focus.
Today, the official Angels and Tomboys website is active and lists products for sale. That makes some older reports describing the company as simply "out of business" misleading. At the same time, there is little reliable public information about its revenue, the current status of the Sharks' investment, or the size of the business.
Angels and Tomboys went into the Tank with $59,000 in sales
Madison and Mallory started experimenting with body-care products after deciding their mother's fragrances were too strong, too expensive and too mature for them.
The concept became Angels and Tomboys, a brand built around playful fragrances for tween and teenage girls. The products included names such as Watermelon Funk, Frozen Hot Chocolate, Lemonade Doughnuts and Cotton Candied Apples.
By the time they appeared on Shark Tank, the business had generated roughly $58,000 to $59,000 in sales, depending on the contemporary account. Black Enterprise reported $58,000 in revenue, while local Memphis reporting put the figure at about $59,000. (blackenterprise.com)
Their pitch was deliberately aimed at the market they understood firsthand. They wanted girls to have body sprays and lotions that felt like they were made for them rather than scaled-down versions of adult beauty products.
The Sharks were not universally convinced.
Robert Herjavec, Kevin O'Leary and Lori Greiner all passed. Daymond John and Mark Cuban saw enough potential to make a joint offer.
The offer was $60,000 for 33.3% of Angels and Tomboys, which the family accepted. Contemporary coverage from Action News 5, Black Enterprise, Memphis Magazine and the Dallas Business Journal all put the investment at $60,000 and the ownership stake at roughly one-third. (actionnews5.com)
Some later online summaries give a different dollar figure for the televised deal. The contemporaneous reporting is considerably more consistent, so $60,000 is the figure that should be used.
Mark Cuban and Daymond John did more than appear on the episode
The Angels and Tomboys story did not end when the episode aired on October 14, 2016.
The company expanded its product range and moved beyond its original homemade-style operation. By 2018, it had opened a physical retail location at 3078 Summer Avenue in Memphis.
The store was more than a place to buy body spray. Customers could create personalized bath-and-body products, and the location was designed around the same playful "angels" and "tomboys" concept that defined the brand. Memphis Magazine reported on the store's opening in May 2018, describing products ranging from shampoos and lotions to the brand's signature fragrances. (memphismagazine.com)
The expansion also illustrates an interesting tension in the Shark Tank partnership.
According to reporting cited by Market Realist from The Commercial Appeal, Viara Boyd said Cuban initially favored the company's e-commerce strategy and was surprised to learn about the brick-and-mortar plan. After seeing the store and understanding the concept, however, he became supportive of it. (marketrealist.com)
The company was also selling through its website, Amazon, Zulily, pop-up shops and trade shows around this period. A 2018 Memphis report described the business as having moved well beyond its original direct-sales model. (wearememphis.com)
So the early post-Shark Tank story was not a failure. Angels and Tomboys actually expanded.
The Memphis store became the end of one chapter
The problem with many Angels and Tomboys updates is that they freeze the company at one particular moment.
Reports from 2018 and 2021 describe an operating business, while later sources sometimes treat the brand as though it disappeared completely.
The evidence points to something more complicated.
The original Memphis retail operation did eventually stop being the center of the business. The Better Business Bureau currently marks the Memphis business as "believed to be out of business," although the BBB itself cautions that its profiles are not guarantees of a company's current operating status. Its listing relates to the Memphis business at the Summer Avenue address, rather than proving that the Angels and Tomboys brand itself no longer exists. (bbb.org)
That distinction matters because the company's own website is currently active.
Angels and Tomboys eventually shifted toward plant-based skincare
The Angels and Tomboys that exists today is broader than the fragrance company that pitched the Sharks.
Its official website currently lists 22 products across categories including body, face, the Girlhood Crew Collection and a Plant-Based Cuties Collection. Products include body wash, body butter, body oil, bath soak and facial products. (angelsandtomboys.com)
The brand's own "About" page describes Madison and Mallory as plant-based beauty chemists and says the company's mission remains centered on creating age-appropriate products for girls. (angelsandtomboys.com)
The current store also still carries recognizable pieces of the original brand. Lemonade Donuts and Cotton Candied Apples, for example, remain part of the product lineup, while newer products such as Angel Face Moisturizer Spray and the Body Skincare System show how the company has moved into skincare. (angelsandtomboys.com)
In other words, Angels and Tomboys did not simply shut down and disappear. It changed its product strategy.
The brand's current presentation also sits inside a larger creative project being developed by the sisters under Star & Mal. Their current site describes them as entrepreneurs and creatives working across entertainment, storytelling, fashion, wellness and entrepreneurship, while still identifying Angels and Tomboys as one of their core brands. (starandmal.com)
Their mother, Viara Boyd, likewise continues to describe Angels & Tomboys as a girls' brand built around beauty, storytelling and culture. (theviara.com)
There is no reliable public figure for what Angels and Tomboys is worth today
This is where many Shark Tank update articles become more confident than the evidence allows.
There is no credible, current public disclosure establishing Angels and Tomboys' revenue, valuation or present-day net worth.
One frequently repeated estimate puts the company's value at around $180,000, but that figure is an estimate rather than a reported valuation or financial statement. It should not be treated as a verified measure of what the company is worth today. (looper.com)
The same caution applies to claims about how much Mark Cuban and Daymond John have made from the investment. There is no public financial accounting showing the Sharks' return.
What can be established is much simpler: the two Sharks agreed to invest $60,000 for 33.3% in 2016, the company expanded into a Memphis storefront and broader distribution, and the Angels and Tomboys brand later shifted toward a plant-based skincare and body-care range. (actionnews5.com)
So, is Angels and Tomboys still in business?
Yes, based on the company's current official website.
That is the clearest answer available in 2026.
The current Angels and Tomboys site is functioning as an e-commerce store, with products listed for purchase and an active brand message from Star & Mal. (angelsandtomboys.com)
What is less clear is the scale of the operation.
There are no dependable public sales figures showing that the company has become a major national beauty brand. There is also no strong evidence supporting claims that the company has completely failed or disappeared. The most defensible description is that Angels and Tomboys survived its Shark Tank appearance, went through a quieter period and a contraction of its original retail presence, and has since re-emerged online with a different product mix.
That makes the company's current story less dramatic than a clean Shark Tank success or failure headline.
It is a small brand that changed.
And nearly a decade after two Memphis sisters walked into the Tank asking for $55,000, Angels and Tomboys is still using the same basic idea that got them there in the first place: make beauty products for girls on their own terms, then build the brand around that audience. The difference is that the business selling those products today is no longer the little fragrance company the Sharks first saw in 2016.
