Yes, The Matte is still in business and has grown substantially since its Shark Tank appearance. The makeup organizer brand’s deal with Lori Greiner never closed, but sales took off regardless.
What happened on Shark Tank
Founder Melissa pitched The Matte on Season 12. The deal reached with Lori Greiner never actually closed after the show.
What the company looks like now
Almost immediately after the episode aired, Melissa saw a surge in sales and customer support inquiries, and the momentum continued afterward. By 2024, The Matte’s sales had surpassed $6 million. The product is available in both black and pink versions on Amazon and the company’s own website, alongside a travel bag designed for the flagship organizer. The company employs between two and ten people, according to its LinkedIn listing.
What the founder is doing now
Melissa still operates The Matte, though her primary professional focus has shifted to her other business, a jewelry company called Tiny Tags, which has also seen significant success.
Frequently asked questions
Did The Matte’s deal with Lori Greiner close?
No, the on-air agreement never closed after the show.
How much has The Matte sold in total?
More than $6 million as of 2024.
Is the founder still involved with The Matte?
Yes, though her primary focus has shifted to her other company, Tiny Tags.
For more Shark Tank updates, see Talmyn’s Business Case Studies desk.
