Technically yes, but only in a limited, largely inactive form. Electra Beverages closed a genuine Shark Tank deal and landed real retail placement, but the company has since gone mostly quiet with no confirmed relaunch.
What happened on Shark Tank
Founder Fran Harris struck a deal with Barbara Corcoran for $100,000 for 30% equity, plus a $250,000 line of credit, on Season 12.
What happened afterward
The company reportedly landed a placement deal with 172 Texas H-E-B locations in 2022, a genuine retail win. Since then, momentum has stalled. Electra appears to no longer be stocked in those stores, and the company currently sells only a powder product through its own website, with no indication that bottled products are still shipping. The company’s website has touted a relaunch “coming in summer 2024,” but that relaunch never materialized. As of 2025, Fran Harris is still listed as founder and CEO, though the company’s inactivity and lack of social media presence suggest she may be exploring other professional opportunities.
Frequently asked questions
Did Electra’s Shark Tank deal close?
Yes, Barbara Corcoran’s $100,000 for 30% equity plus a $250,000 line of credit did close.
Is Electra still sold in stores?
No, it appears to have exited its former H-E-B retail placement and now sells only a powder product online.
Did Electra ever relaunch as promised?
No, a promised summer 2024 relaunch never materialized.
For more Shark Tank updates, see Talmyn’s Business Case Studies desk.
