Yes, Alice’s Table is still in business, now operating under a much larger parent company. The in-home flower arranging workshop business pitched on Shark Tank Season 9 was acquired by 1-800-Flowers in January 2022, with founder Alice Rosen staying on as president.
How the business model changed
Alice’s Table’s original concept, in-person, in-home flower arranging parties, gave way over time to online and livestreamed workshops. The company expanded beyond floral design into culinary events, charcuterie board sessions, cooking classes, and other lifestyle experiences, a shift that broadened its audience well past its original niche.
What the company looks like now
Under 1-800-Flowers, Alice’s Table continues to run regular online workshops along with corporate and private event services. As of December 2022, the company was reporting annual revenues around $6 million. The business did face a data-security incident in 2024 that exposed personal data for a number of users, but has continued operating since.
Frequently asked questions
Who owns Alice’s Table now?
1-800-Flowers, which acquired the company in January 2022.
Is the original founder still involved?
Yes, Alice Rosen remained as president of the company after the acquisition.
What does Alice’s Table offer today?
Online and livestreamed floral design, culinary, and lifestyle workshops, plus corporate and private event services.
For more Shark Tank updates, see Talmyn’s Business Case Studies desk.
